Email marketing is a powerful tool for cannabis brands to create brand awareness, build customer loyalty, and drive sales. With one of the highest ROIs (for every dollar spent, marketers can expect $42 return), cannabis companies can leverage this channel to grow their business and nurture long-term customer relationships.

With the right approach, tailored email marketing for cannabis services and management can help to elevate brand awareness, instill trust, and ultimately drive conversions for your business. With legal considerations and compliance issues, however, implementing an effective cannabis email marketing strategy requires careful planning, execution, and monitoring.

Fortunately, cannabis-friendly email service providers like Moosend and Klaviyo have the tools to help you get started with email marketing for your cannabis business. These platforms offer user-friendly email editors, premade templates to save time, landing pages and sign-up forms, and robust reporting to help you track and optimize performance.

Cannabis-friendly ESPs also understand the unique challenges and requirements of the cannabis industry, helping you to effectively communicate with your audience while adhering to compliance guidelines. MailerLite, for example, offers clear guidelines on how to promote your products while protecting your customers’ privacy. This helps you build an effective email marketing campaign without fear of abrupt account termination or the loss of access to critical customer data.

Start your cannabis email marketing efforts by building a targeted list of people who have explicitly given you permission to contact them. Once your list is compiled, use strategic emails to promote products and services that will appeal to your audience.

For new subscribers, consider a welcome email that shows off your brand’s offerings and sets the stage for future communications. This can include a guide to your different product lines, and could feature a special introductory pricing or free gift offer.

Another great option for a cannabis-friendly email campaign is an exclusive promotion. Offering a discount on a specific product, or a bundle of products that is tailored to the demographics of your audience can significantly boost your conversion rate.

It’s important to remind your subscribers that you are there for them, and to build a real connection with them. The best way to do this is through thoughtful, relevant content that addresses their needs and interests.

Finally, don’t forget to end your emails with a clear call to action that asks your subscribers to take the next step. This could be to leave a review, visit your website, or make a purchase. By following these tips, you can ensure that your cannabis-friendly email campaigns are successful and help your business to thrive.